The Atrium at Rich’s will release a new standalone brand, including a logo and website, later this year, mirroring sister brand The Powerhouse by Rich Entertainment Group. Previously, The Atrium operated as part of Rich’s Catering & Special Events; this strategic change will make it easier for couples, corporations and nonprofit organizations to get to know the downtown venue! The new logo reflects the sophistication and style of the venue, with an elegant font as the focal point. The new website includes optimized copy across a strategic sitemap for search engine success.